Ben Rucos began his career in celebrity styling, working closely with Bella Hadid and Iris Law across high-profile international projects in Europe and Los Angeles. Based between Paris and London, he has also styled and creative-directed campaigns, editorials and runways shows.

Alongside his work in womenswear, Rucos has developed a distinctive approach to menswear styling, combining precise tailoring with a contemporary, understated sensibility. His work with actor Noah Jupe reflects his ability to create considered, character-driven wardrobes that feel both refined and effortless.

With a distinct eye for silhouettes, fit, and material, Rucos builds his work around narrative, and believes in crafting visual storylines. His creative direction balances traditional structure and tailoring with contemporary edge.